Experiential Marketing Strategist
Wendy McAllister – Building Bigger Brands
Wendy McAllister has spent her career bringing brands to life.
Building on her experience in a broad range of marketing activities, Wendy has developed a uniquely valuable and in-demand expertise in the marketing arena:
She is 100% focused brand engagement.
Specifically, bringing dimension to consumer life-style brands
via highly experiential marketing strategies both online and off.
The result is customers, connections and communities that become thriving bands of brand loyalists and ambassadors.
With 15+ years of experience in experiential marketing, including event production, and a master’s degree in International Management & Marketing, Wendy works with businesses to:
• Assess their current level of brand engagement
• Increase engagement in order to deepen loyalty and brand ambassadorship across all target audiences, including internal staff
• Identify, develop and manage strategic partnerships
• Launch effective engagement campaigns that enhance brand experience
• Execute events that bond customers to brands
During her career, Wendy has been the key member of the creative team behind some of the nation’s most visible events, including the:
• Kennedy Center Honors Awards telecasts for which she received three Primetime Emmys
• 2009 Presidential Inaugural Event “We Are One” concert
• Launch of National Geographic’s syndicated news service
Through projects like these and over decades, Wendy has proven her creative and strategic muscle, and has also built an outstanding network of resources and connections that she leverages on behalf of her clients’ brands.
Wendy founded her company Evolution Consulting Group in 2005 as a way to focus her effort on brand engagement, what is often the missing link between marketing strategies, tactics and channels and the results the business owner desires.
Wendy also launched CRAVE DC, which is part of a national brand that connects local women business owners to each other, as well as to resources to help grow their businesses. Additionally, she co-founded Dinner-net, a professional organization for professional women in new media.
Her commitment to her industry and the larger business community is further evidenced by her board service and professional affiliations. She is an Advisory board member for EnvironMentors, an organization encouraging the increased involvement of students of color in Science, Technology, Engineering and Mathematics (STEM), Former VP of Communications and Board Member of American News Women’s Club.
Wendy and Evolution Consulting Group are based in the Washington, D.C. area, a prime location for serving clients throughout the mid-Atlantic, as well as nationally.
She lives for immersing herself and others in brands that enhance the experience of life.
Contact her today.